F&B-Branding

Today, we are in the internet era where technology rapidly evolves, and these platforms are driving the next evolutions of branding. Today’s consumers aren’t satisfied being merely consumers– they want to be a part of something.

 

Brand and branding are complex terms that encapsulate many different things.  In short, your brand is the way your customer perceives you. In its most basic form, your brand is your promise to your customer. It tells your consumers what they can expect from your products and services. It is their experiences and perceptions with you as a whole– some of which you can influence, and some that you cannot.

We offer strategy and collaboration between multiple disciplines including brand management and brand evolution. We go beyond just advertisements with interactive communications of brands using images or motions. It’s a process that results in captivating copy, innovative visuals, and intelligent strategic execution.

We believe in creativity and imagination with strategy; embracing the perspective of our clients and discoveries to craft the brand as intended.

Brand Strategy

I am __________________.

I exist because ________________.

 

We work closely with our clients to understand their audiences, purpose & voice. Making sure the right song is played to the right listeners, defining clear and measurable goals to achieve.

 

Brand Positioning
Customer Profiling
Revenue Segmentation
Brand Attributes
Competitive Audit

Brand Building

Brand building is about turning the brand values and characters into consistent communications.

 

Logo Design & CIS
Naming & Messaging
Brand Guidelines
Brand Activation & Marketing
Environmental Design

Digital Application

Technology is one of the factors of branding. We structure information in ways clients can relate to by building an interface not only consistent with the brand but ensuring the delight & clarity in user experience.

Website Design/Development
Mobile Apps Development
Social Media Marketing
Digital Content Creation

Beverage Consultation 

 

- Beverage ideas & creation 

- SOP of each beverage created 

- Beverage menu creation 

- Beverage marketing material  

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