F&B-Branding

Today, we are in the internet era where technology rapidly evolves, and these platforms are driving the next evolutions of branding. Today’s consumers aren’t satisfied being merely consumers– they want to be a part of something.

 

Brand and branding are complex terms that encapsulate many different things.  In short, your brand is the way your customer perceives you. In its most basic form, your brand is your promise to your customer. It tells your consumers what they can expect from your products and services. It is their experiences and perceptions with you as a whole– some of which you can influence, and some that you cannot.

We offer strategy and collaboration between multiple disciplines including brand management and brand evolution. We go beyond just advertisements with interactive communications of brands using images or motions. It’s a process that results in captivating copy, innovative visuals, and intelligent strategic execution.

We believe in creativity and imagination with strategy; embracing the perspective of our clients and discoveries to craft the brand as intended.

Brand Strategy

I am __________________.
I exist because ________________.
We work closely with our clients to understand their audiences, purpose & voice. Making sure the right song is played to the right listeners, defining clear and measurable goals to achieve.
- Brand Positioning
- Customer Profiling
- Revenue Segmentation
- Brand Attributes
- Competitive Audit

Brand Building

Brand building is about turning the brand values and characters into consistent communications.
- Logo Design & CIS
- Naming & Messaging
- Brand Guidelines
- Brand Activation & Marketing
- Environmental Design

Digital Application

Technology is one of the factors of branding. We structure information in ways clients can relate to by building an interface not only consistent with the brand but ensuring the delight & clarity in user experience.
- Website Design/Development
- Mobile Apps Development
- Social Media Marketing
- Digital Content Creation

Beverage Consultation 

- Beverage ideas & creation
- SOP of each beverage created
- Beverage menu creation
- Beverage marketing material

Operation Consultation

In Storiiu, we believe that Food and Beverage is more than what it seems.We focus on crafting unforgettable and pleasant F&B experience for our customers, while maintaining a balance of healthy commerce performances. We provide consultation and setting up of operation flows as follows:
Key Areas of Internal Operation
- Hygiene
- Atmosphere and Ambience
- Taste
- Efficiency and Consistency
Key Areas of External Operation
- Consumer behaviour and experience
- Staff Service
- Operation flow
- Presentation
Key Areas of Human Management
- Staff hiring and managing
- Staff culture
- Work schedule
- Personality test
Every F&B experience is a moment in life worth remembering.
Do consult us for further enquiries.

F&B Outlet Decoration

Visuals and ambience plays an important role in crafting the perfect F&B experience. Consistent change and improvement of outlet visuals would help to draw traffic and create customer retention. In Storiiu, we help you decorate and bring your venue place to life with minimum budget as according to your requirements.
Key Areas of Decorations
- Festive based decoration
- Insta-worthy corners
- Event-based decoration
- Special customized ideas
Every great visual leaves an imprint of beautiful memories.
Do consult us for further enquiries.

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Copyright 2016 - Storiiu Sdn Bhd